For years I wrestled with the question „am I a creative or am I a strategist?“ trying to label myself with „photographer“, „marketeer“ or „creative consultant“… 

Today, I know: I am all of that.
I’m simply me—living in the balance, where life and work actually happen:

I get energized of a vibrant, urban city — and I cherish the cozy, residential family-friendly neighborhood to wind down.
I feel Korean when I’m in Germany — and unmistakably German when I’m in Korea.
I’m courageous enough to do my own thing, freeing myself from others‘ opinions — and I seek advice, feedback and support from people I trust and value.
I live by to-do lists and plans — and often find myself embracing the unexpected, as life interferes with my agenda and laughs at my plans.
I feel secure when I’m in control — and only find real peace when I let go and trust in God’s guidance.
I’m health-conscious, intentional, and balanced — and yes, I binge-eat/drink/watch when the moment feels special.
I strive for a minimalist lifestyle — and often find my clothes piling up in every room.
I think know a lot about life — and I’m humbled and proven otherwise daily by my 4-year-old son.
I’m a people person who thrives when socializing — and I also love relaxing on my own.
I’m widely independent in spirit — and I’m fully dedicated in my roles as a wife, mom, daughter, sister, aunt, in-law, and all the in-betweens.

This is me: living in the stretch, living the “and”.
Creating and strategizing.
Rooted and evolving.
Professional and personal.
Intentional and imperfect.

Because life isn’t either/or. 
It’s all of it: beautifully layered, contradictory, complementary, and unapologetically real.

No labels. Just authentic.